WORKLY LAW

The Challenge:
Workly Law has always pursued ambitious growth goals—and historically achieved them, driven by a strong foundation and leadership from its founding partner. As the firm scaled, it became clear that sustaining that level of growth would require a more optimized and strategic approach to client acquisition.

Key Pain Points:

1. Google Ads Costs Were Skyrocketing
   CPCs continued to rise due to intense competition from other law firms targeting the same keywords (e.g., “employment lawyer Toronto”). Despite a strong ad budget, lead volume had plateaued, and conversion rates were declining.
2. In-House Marketing Wasn’t Justifying the Cost
   While the internal team managed several marketing efforts, results remained modest relative to the spend. There was no laser-focused lead generation strategy in place.
3. Keeping the cadence on ambitions growth target
   As the firm grows, keeping the growth target cadence becomes harder and harder and new initiatives are needed. Competing firms were all fighting for the same traffic on the same platforms. Workly needed a fresh strategy that didn’t require simply spending more on ads.

Our Solution:
We launched a performance-driven lead generation strategy focused on warm inbound leads, precise targeting, and efficiency. Our Lead Machine.

What We Implemented:

• Market Segmentation & ICP Focus
  We refined the ideal client profile and built campaigns targeted at key personas (employees, executives, HR managers, employers).
• Channel Focus Over Multichannel Dilution
  Rather than spread thin across multiple channels, we focused on one high-performing platform based on Workly’s goals and audience, enabling deep optimization.
• Warm Lead Acquisition Engine
  We replaced cold advertising with value-based inbound offers (e.g., downloadable legal guides, consult offers). Every lead engaged with Workly's initiative directly, creating higher intent and trust.
• Automation & Ownership
  Leads were delivered in real-time to a Google Sheet or CRM of choice. Each lead triggered a call-to-action for booking a consult. Workly retained full ownership of all leads—no shared data, no third-party access.
• No Overhead. Better Results.
  Our system eliminated the need for additional in-house marketing hires. We acted as an extension of their firm—delivering more results at a lower cost.

Results (Within 90 Days):

Within just three months of launching the new lead generation system, Workly Law saw a dramatic shift in performance. Cost per lead dropped from over $150 with Google Ads to an average of $40–$60 per lead. The volume of qualified leads increased by 170%, significantly improving the firm's ability to book consults and convert prospects into paying clients.

Marketing dollars began to deliver a measurable return, generating a 3.5x ROI compared to the previous internal efforts. More importantly, the quality of leads improved—prospects were more engaged, had clearer intent, and were further along in their decision-making journey.

This transformation gave Workly Law a faster, more cost-effective path to growth—without hiring more staff or increasing ad spend.

Why It Worked:

• Focused on one high-impact channel rather than diluting efforts.
• Delivered warm, inbound leads rather than cold scraped contacts.
• Provided full transparency and lead ownership.
• Automated consult triggers for immediate lead follow-up.
• Delivered faster, more cost-effective growth—without increasing overhead.

Workly Law remains a valued client, and results continue to improve month over month.

To this day, Workly Law continues to partner with us—seeing stronger results with every passing month.

The collaboration with Workly Law is ongoing, with performance continuing to scale as new initiatives are rolled out.

Workly Law is still with us—and the growth hasn’t slowed down.