1. Complete a 6-question form (~2 min)
Helps us understand your goals and business stage.

‍2. Jump on a 15-minute kickoff call
We align on the initiative and strategy.

‍3. Approve your initiatives assets (~1 min by email - 14-days on our side before launch)
Your review of visuals, texts, content etc. and give quick feedback before launch.

‍4. We launch based on your budget
Your campaign goes live—and leads start rolling in.

‍5. Ongoing check-ins (2x/month, optional)
Short, pre-scheduled calls to review performance and strategy.

‍6. Behind the scenes: We optimize.
We continuously refine your initiatives to drive the best results—without needing your day-to-day involvement. We also work external of your marketing team if you have any.

It depends on your goals and what you share in the initial form, but in most cases, we focus on one primary channel.
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Why? Because focusing on a single channel allows us to optimize aggressively without spreading attention across multiple fronts. We’ve seen stronger, faster results when we go deep—not wide.We also bring proven playbooks tailored to your ideal client profile (ICP), so we already know which channels work best for your type of law firm.

Yes, a marketing budget is required in addition to your selected FirmFunnel plan. If you already have a budget, we recommend reallocating a portion of it to support this initiative. To achieve meaningful results, we suggest a minimum ad spend of $20/day, which allows us to execute, test, and optimize effectively alongside your plan.

Note: We do not do Google Ads. We assume you already are getting the max out of this channel. In most cases, firms actually reduce their Google ads spend to reallocate that budget in our initiatives.

No, you don’t need an internal marketing team.
We can either complement your existing efforts or fully handle your marketing for you.

That said, it's important to note: we don’t coordinate directly with in-house marketers or take direction from them. Our systems are built to run independently, based on proven frameworks that drive results.

We have 2-plans. A Lead Generation Plan and a Nurturing and Conversion Plan.

Lead Generation Plan:
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You’ll receive all lead information in one centralized location—either in a Google Sheet or directly in your CRM—with full real-time access & visibility.

Once a lead is acquired, we set up an automated trigger that prompts the prospect to take a next step, most often through emails or text (for example, booking a 15-minute intro consult via email). From a lead generation perspective, that’s where our role ends. The effectiveness of your call-to-action (or your offer)—and the perceived value it offers—will largely determine how many leads move further into your funnel. And ultimately, the quality of the session you deliver will influence whether that lead becomes a paying client.

The Lead Generation plan does include a conversion call-to-action, so it's a full-cycle solution, but it does not include an ongoing nurturing process with new initiatives to perpetually try to convert those leads.

Nurturing and Conversion Plan:

Most leads won’t convert right away—but that doesn’t mean they’re lost.This plan is designed to consistently nurture non-converting leads over time, keeping your firm top-of-mind until they’re ready to take action. Through automated sequences with strategic call-to-actions, we keep leads engaged and move them closer to conversion at the right stage in their journey.It’s an ongoing system that builds trust, maintains relevance, and ensures no opportunity is left behind.

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