Privacy Policy

Effective Date: April 19, 2025

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FirmFunnel Inc. (“FirmFunnel”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, store, and protect the personal information of individuals and law firms in connection with our lead generation services.

By accessing or using our website, services, or platform, you agree to the terms of this Privacy Policy.

1. Scope and Applicability

This policy applies to all users of FirmFunnel’s services, including law firm clients, prospective clients (leads), website visitors, and any individuals whose information may be processed as part of our lead generation activities.

2. Information We Collect

We collect the following categories of information:

A. Information Provided by You

When you interact with us, we may collect:

• Full name, email address, phone number
• Law firm name, website, location, and other business details
• User credentials (if you create an account)
• Information submitted via contact forms, onboarding, surveys, or demos

B. Lead Data

As a lead generation company, we may collect or process information about prospective clients (“Leads”) on behalf of law firms, including:

• Name, email address, phone number, geographic area
• Legal needs or practice area of interest
• Time of inquiry or request
  Note: This information is never sold or shared between law firms and is provided exclusively to the firm for whom the lead was generated.

C. Automatically Collected Information

We use cookies and other technologies to collect:

• Device information, IP address, browser type
• Usage metrics, pages visited, time on site, and referral sources
• Interactions with emails and forms

3. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver lead generation and marketing services to your law firm
• To match and route leads directly and exclusively to your law firm
• To analyze and optimize our platform’s performance and conversion rates
• To send service-related communications and relevant updates
• To maintain security, prevent fraud, and ensure legal compliance

4. Our Commitment to Data Exclusivity

FirmFunnel does not intentionally share or redistribute leads generated through one firm's marketing initiatives with any other law firm. Each lead we generate is routed to the firm based on the campaign that originated it.

However, due to the nature of online advertising, search behavior, and inbound demand, it is possible that multiple firms may receive inquiries from the same individual if that person independently interacts with multiple campaigns or advertisements. In such cases, FirmFunnel has not intentionally duplicated or distributed the lead—these are independent user-driven actions.

We take reasonable steps to ensure campaign segmentation and proper tracking, but we cannot guarantee that a lead will not appear in multiple funnels due to user behavior beyond our control.

5. Sharing and Disclosure of Information

We only disclose personal information in the following limited circumstances:

• Service Providers: We may share data with trusted third-party vendors (e.g., CRM platforms, analytics services, payment processors) solely to help us operate our services. These vendors are contractually bound to protect your information and are prohibited from using it for any other purpose.
• Legal Requirements: We may disclose personal information where required by law, court order, or to comply with legal obligations.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred, subject to the protections outlined in this policy.

6. Data Security

We employ physical, administrative, and technical safeguards to protect your data, including but not limited to:

• Encrypted storage and data transfer
• Access control and user authentication
• Regular platform audits and vulnerability checks

Despite these measures, no system is 100% secure. You use the platform at your own risk.

7. Data Retention

We retain data:

• As long as necessary to fulfill the purpose for which it was collected
• To comply with legal, contractual, or regulatory obligations
• For historical reporting and account servicing (unless deletion is requested)

8. Your Rights and Choices

You may have the following rights depending on your jurisdiction:

• The right to access, correct, or delete your personal information
• The right to object to or restrict certain data uses
• The right to withdraw consent (where applicable)
• The right to data portability

To exercise these rights, contact us at iinfo@firmfunnel.com.

You may also opt out of marketing emails by clicking the “unsubscribe” link in our messages.

9. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to personalize content, analyze traffic, and improve performance. You can manage cookie preferences via your browser settings.

10. Third-Party Links

Our website may contain links to third-party websites or tools. We are not responsible for their content or privacy practices. Use of third-party sites is at your own risk.

11. Children’s Privacy

Our services are not directed at children under 18, and we do not knowingly collect information from minors.

12. International Data Transfers

If you are accessing the service from outside of Canada or the United States, be aware that your data may be transferred to and processed in those jurisdictions, where data protection laws may differ.

13. Changes to This Policy

We may revise this Privacy Policy from time to time. We will post any changes on this page and, if significant, provide notice via email or the platform. Your continued use of the service after such changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or data access requests, please contact:
Email: info@firmfunnel.com

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