Our Story
Jordan is a serial entrepreneur and tech CEO who has lived and breathed growth for over a decade across his own ventures.
Jordan led growth initiatives for Toronto-based law firms, achieving standout success and gaining deep insight into what truly drives results in the legal market. Through this experience, Jordan uncovered a common truth: most law firms struggle to grow beyond Google Ads. In today’s landscape, Google Ads are becoming more expensive, less effective, and ultimately capped in their potential. Once the low-hanging fruit is picked, it becomes increasingly difficult to scale. Until now. That’s why Jordan decided to turn his learnings into a service—giving law firms a smarter, more sustainable way to grow.
Jordan is a two-time CEO and a graduate of Silicon Valley’s Y Combinator—one of the world’s most prestigious tech accelerators.